In this new identity, which we shaped with the archetype of the magician, we aimed to create the perception of a brand that offers transformative solutions to its customers by using technology like magic. We had to create moments of amazement and admiration at every point of contact; we had to make our difference felt in every area from corporate presentations to events, from social media to fairs. However, while doing this, we had to support our communication with concrete benefits and establish a balance that arouses curiosity and reassurance. Proven Technologies had to be a magician who creates real transformations, not an illusionist.

We started our campaign with the motto “Future Driven”, transforming everything from the logo, color palette, typography and brand manifesto to define the brand's strong and innovative identity in a consistent language. In the visual world, we used futuristic elements to reinforce the brand's forward-thinking character. We centered on the “V” figure as the brand signature and made this symbol the cornerstone of the brand identity. We used the evolving, dynamic and expressive forms of this signature at every stage of communication. Thus, we transformed the brand into a recognizable and memorable symbol in every field. We reinforced the brand's expertise by publishing content such as teasers, project launches, case studies, blog posts, articles and research reports produced by the brand globally on digital channels. Throughout the campaign, we tracked a magic moment, from social media content to prestige materials and PR work for international industry events.

RESULT: This integrated and strategic approach enabled the brand to make a difference on a global scale and significantly increase its influence in the industry. With its 10th anniversary launch and international office opening, Proven Technologies reinforced its position in the global arena and shared the same stage with world giants. .